3-Year Strategic Plan

Download ITA's 3-Year Strategic Plan

The Industry Training Authority’s (ITA) 2019/20– 2021/22 Strategic Plan maps the organization’s way forward for the next three years. In tandem with its partners and through pursuit of the four goals included in its Strategic Plan, ITA will work to:

Build diversity in trades training Connect Apprentices with employers Enhance access to services Work with key partners to increase system performance

ITA considers the following when building and delivering on its strategic plan:

Government Priorities

ITA’s Strategic Plan aligns with government priorities:

  • making life more affordable
  • delivering the services people can count on
  • building a strong and sustainable economy that supports jobs throughout the province

It also reflects government’s commitment to true and lasting reconciliation with Indigenous peoples and supports government initiatives such as Community Benefits Agreements and B.C.’s Apprenticeship Ratio Policy.

Operating Environment

ITA’s Strategic Plan is influenced by its operating environment including:

  • the province’s expected supply and demand for labour and trades careers
  • the societal and cultural bias towards trades careers compared to university degrees
  • the existing population of the trades compared to the province’s diverse society
  • evolving technology particularly as it relates to the expectations of future learners
  • the delivery capacity of training providers and the needs of industry


ITA leads B.C.’s trades training and apprenticeship system in partnership with government, industry, employer sponsors and training providers. ITA values the strengths each of these partners bring to the system and the supports they provide to apprentices and ITA.


Goal 1

Advance and sustain a diverse and inclusive trades training and apprenticeship system for B.C.

  • Lead the cultural change needed in trades training to remove barriers for equity seeking groups. 
  • Build partnerships to help ensure diverse and inclusive trades training workplaces. 
  • Strengthen ITA supports and programming to attract, retain and improve employment outcomes for equity seeking groups.


  • Increase of women entering into underrepresented trades apprenticeships
  • Increase of Indigenous peoples entering into apprenticeships
  • Increase of women in under-represented trades sustained in apprenticeships 
  • Increase of Indigenous peoples sustained in apprenticeships 


Goal 2

Assist apprentices to connect with employment opportunities and deliver the supports they need to achieve certification.

  • Increase ITA’s regional supports to ensure apprentices have the assistance they need throughout their training journey.
  • Support initiatives that require apprentices, such as Community Benefits Agreements.
  • Work with employers in their regions to retain apprentices.


  • Number of Certificates of Qualification issued
  • Number of Certificates of Qualification issued to women
  • Number of Certificates of Qualification issued to Indigenous peoples 

Goal 3

Provide improved services to apprentices and employer sponsors.

  • Enhance the way ITA supports learners and employer sponsors through improved accessibility.
  • Engage training providers and other partners to explore system innovations.
  • Invest in technology that assists ITA’s regional staff and improves the supports learners receive.


  • Credential holder satisfaction with ITA credentials
  • Employer satisfaction with ITA credentials
  • Employer sponsor satisfaction with ITA support

Goal 4

With key partners, strengthen B.C.’s trades training and apprenticeship system through robust performance management.

  • Create a performance management framework to improve available data and evidence to fully understand and better measure the trades training system.




  • The framework will establish new or modify existing system measures


Download ITA's 3-Year Strategic Plan